If you own and operate a craft store, then you might sell a lot of fabric to people who are making clothing, pillows and other things on their own. Right now, you might just put your fabric on display so that people can see it. However, you might find that displaying fabric swatch cards is a better idea. These are a few reasons why this might be the case.
Show and Sell More Fabric
For one thing, you probably want to offer a nice, wide selection of cloth to your customers. To show off more fabric, you can use fabric swatch cards rather than just putting the fabric on display. This can help you show off more fabric options with limited space, and it can help make things less overwhelming to your customers. After all, a customer might be a bit overwhelmed when looking at aisle after aisle of fabric, but looking at a book of swatch cards can be a whole lot less overwhelming. This can help you make more sales while also making the shopping experience easier and more convenient for your customers.
Save Display Space
Another good thing about using fabric swatch cards is that it can help you cut down on the amount of display space that is used. This can help if you operate your business out of a rather small retail space or if you would just like to have more room so that you can display other items that you might have for sale.
Protect Fabric from Damage
If your fabric is put out on display so that everyone can see it, you should know that it will also be put out so that everyone can touch it. The bad thing about this is that people can get fabric dirty when touching it with their hands. Fabric could also be at risk of being torn or otherwise damaged when it's put out on display in this manner. If you keep your fabric in a safe area away from your customer's hands and just show off fabric swatches, however, you can help ensure that your fabric is not damaged.
As you can probably see, if you are someone who owns and operates a craft store and who sells fabric, then it can be a better idea to display apparel swatch cards rather than just putting your fabric on display. By doing so, you can enjoy these three benefits and more.
